Bribed To Lose Weight 

HBI Blog / Bribed To Lose Weight 
Lose Weight

Money may not buy happiness, but it sure does help people lose weight.

The study of residents of urban areas found that participants who received cash rewards were more likely to lose a few extra pounds. This was in contrast to a weight-loss program with no financial incentives.

What Makes Financial Incentives Work?

Financial incentives are seen to be a potential means of rewarding people right away for their efforts in trying to reduce weight. This works in favor of low-income people who cannot afford a gym or healthy food. This makes losing weight for these individuals daunting.

Make Banks While You Lose Weight

There were two incentive types evaluated. One offered rewards to participants who lost at least 5% of their initial weight. The other recognized people for their efforts, such as getting frequent exercise.

Ultimately, no incentive strategy emerged as the clear victor. But the weight loss in both groups was modest.

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