There was big news in the medical world in the past week. The American Board of Medical Specialties finally decided to recognize the prevention, diagnosis and treatment of addictions as a full and separate medical specialty. With a new specialty comes untold concerns for price conscious patients and self-pay patients, so HBI has put together this …
December is one of those months when people often forget about anything that is not Holidays related, unless absolutely critical. No one wants to deal with the possible ugliness of healthcare, especially not the stress that is often related with finding and comparing providers to ensure the best care possible at an affordable price. There …
As one baby Boomer reaches age 50 every seven seconds, anti aging is becoming a big business. It is estimated that the anti aging industry will gross more than $291 billion by the end of 2015, with no signs of slowing down for decades to come. As the business grows, so does the confusion over …
Health insurance is essential. However, should you use your insurance or should you chose to become cash patients (self-pay patient)? This is becoming the question for those that currently have health insurance coverage of almost any kind. Understanding the reason behind this phenomenon may be essential to answering the question. Sometimes paying cash for health services might just be …
Just about everyone that has any kind of business on the web or promoted by a website has heard of content marketing. However, not everyone that has heard of it really understands what their patients, or more importantly, future cash patients, actually needs from your website. Here are four of the most important things to get you …